About Us
Diana Barrera founded The Extreme Collection USA in 2016 with a singular vision: to bring the sophistication of Spanish high-fashion to the American market. After meeting founders Jorge and Mariano Garcia Magariño, she forged a partnership grounded in a shared passion for quality and detail. This collaboration led to the brand’s debut in North America and the opening of its first US flagship in Newport Beach in 2019. Today, Diana continues to curate a world of exclusive style, actively expanding the brand’s presence with upcoming store openings across the country.
The Brand
The Extreme Collection was born in Madrid in 1990 from the creativity of Jorge and Mariano Garcia Magariño. The Garcia Magariño brothers had a clear vision: to create an accessible fashion luxury brand, 100% designed and made in Spain. Their idea was to design women’s blazers inspiring to men’s tailoring, adapting that style to women’s body, reinventing the shapes and classic cuts, to achieve a modern gentlewoman.
The Extreme Collection’ goal is to enhance the elegance and style of each woman with unique pieces that make her feel confident, unique, powerful and beautiful. Our clients fall in love with of our creations again and again season after season.
The Extreme Collection is above all a love story between creativity and savoir-faire.
Made in Spain
We are pioneers and firm believers in sustainable manufacturing. That’s why all our limited editions and capsule collections are handcrafted in our Toledo workshops by expert tailors and embroiderers.
We are very proud to be part of “Moda España” association, that gives us the opportunity to raise the awareness of our customers and the entire industry about the importance of relocating production in Spain.
Craftmanship
At The Extreme Collection, we defend traditional tailoring which is subject to very high standards in quality, with designs that our creative team reinvent every season. We vouch for a concept that defends the creation of sustainable fashion in Spain, with classic designs that will last over time.
The level of professionalism of our craftsmen is crucial for our garments’ production, as they are all finished by hand. Every Collection each style finishing needs at least 30 working hours
We have rescued old artisanal trades, such as traditional tailoring and the «knowhow» of the craftsmen at work.
Sustainability
At The Extreme Collection, we are pioneers of the sustainability in fashion. We protect our resources, the environment and we have a limited and controlled production.
We use materials that respect and do not harm the environment, as well as promote a fair and transparent supply chain: nothing we design and create is made in clandestine factories.
Everything is made right here in Spain, where we respect workers’ rights.
We focus on the quality of our garment more than the fashion trend of the season, creating classic designs that age well and are wearable season after season.
Sometimes it seems challenging to compete against fast fashion and the massive diffusion of sportswear and casual wear. Even though we strongly believe in slow fashion (ethical fashion): we create in Spain, our creative process is conscious of the impact it has in the environment, and above all, we take care of all our workers.
Collaborations
For the @theextremecollection, show, our squad of makeup artists, together with @goyoacevedo, created the trending look: #GlamMakeup, where flawless, luminous skin has been the star.
A new chapter was opened with the collaboration with La Perla: our totally unique collections combining the seduction of affordable luxury with Lingerie-inspired swimsuits.
The designer David Delfin created a Shirts capsule collection aligned with our aesthetics and designs. that contrasted with the most classic designs of our firm. Casual garments, made with printed messages like “Lovely Ali”, “Extreme girls work hard play hard” or “Extreme love”.
Created in 1988 by Modesto Lomba and Luis Devota, the designers are defined as “the architects of fashion” for the volumes, timelessness, and minimalist style. Since 2015 we collaborate with DEVOTA Y LOMBA to create an exclusive collection that we present at the Mercedes Fashion Week in Madrid.
We have collaborated with the iconic model Nieves Alvarez to launch the capsule collection called “The Extreme Collection x Nieves Alvarez. A tribute to feminine beauty and elegance.
We created an outstanding blazers collection in collaboration with the famous Spanish Blogger Pelayo Diaz. The garments became an international fashion “must-have” and the most popular fashion blogger in the world, CHIARA FERRAGNI, chose one style for her closet.
Awards
2020 National Fashion Industry Awards
Queen Letizia of Spain presented the IV edition of the National Fashion Awards to The Extreme Collection as “the best Spanish Textile and Clothing Industry”.
